Illustrative Healthcare Marketing Strategy
Our international clientele, a Swiss-based pharmacist requested support in developing a new healthcare branding strategy and marketing. Apodoc stands at the crossroads of convenience in Zurich, Switzerland. The goal was to promote a new pharmacy opening, a medical practice, and a healthcare-designed café. Together collaboratively with Medical Doctors and Directors, participating in workshops to refine the vision of the business through digital marketing and a brand strategy that stands out from traditional healthcare branding.
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Apodoc’s branding was very close to the Directors heart, who sought to transcend conventional branding norms. Her vision was to infuse it with the genuine essence and culture of Apodoc and its services—a vibrant, lively brand designed to engage with its audience on an extremely personal level.
