Accountant Corporate Branding
Comprehensive Corporate Rebranding
The Client
101 provide expert accounting and bookkeeping services for sole traders, partnerships, companies, and trusts across Australia. After a decade of steady growth, the firm recognized the need to update its brand identity to reflect its modern approach, attract new clients, and stand out in a competitive market.
The Challenge
101 approached us to rebrand and reposition their business with a new visual identity, including a redesigned logo, corporate color scheme, and stationery, to convey professionalism, trustworthiness, and innovation.
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Through comprehensive research and analysis, we identified key opportunities for differentiation and repositioned the firm as professional, approachable, innovative, and trustworthy. The new logo design and corporate color scheme emphasize clarity, precision, and growth—essential attributes of the accounting profession.
The rebranding of 101 successfully transformed its visual identity to better reflect its core values and market position. The new logo, colour scheme, and corporate stationery effectively conveyed professionalism, trustworthiness, and innovation, leading to increased brand recognition and business growth.
