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SuperCars Marketing Strategy

The Client

Middy’s Electrical is Australia’s largest independent electrical wholesaler. Committed to customer relationships and business development.

The Challenge

The company approached us to increase brand awareness and engage a broader audience through the development of an innovative marketing campaign centered around their sponsorship of the V8 Supercar series.

  • Strategy

    Marketing Strategy, Activation, Marketing Distribution

  • Design

    Creative Direction, Art Direction

  • Content

    Campaign Photography, Promotional Videos, Social Media Content, Print Media

THE RESULT

Sponsorship / Activations

Event sponsorship
social media marketing
On-ground activations

By leveraging the excitement and high visibility of the V8 Supercar event we integrated a comprehensive digital marketing strategy, which enhanced brand presence, boosted brand recognition and increased engagement with both existing and potential customers.

Activations were executed across social media platforms. Key elements included: driver interviews, exclusive content to engage followers during the event, contests and giveaways.

Copyright & Ownership:

All rights, credits, and ownership are held by Middy's Electrical & Walkinshaw Andretti United. All photographs and videos are solely used to demonstrate marketing, social media and sponsorship collaboration.

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